In The Know Mobile Application Redesign
Research and redesign of the ITK Nightlife IOS & Android mobile application
Dates: January 2019 - April 2020
Client: Freelance
Role: Project Manager, UX Researcher, UX Designer, Visual Designer
Background
ITK is a freelance project that began in June 2018, but was revamped in January 2019.
The redesign included a full UX redesign, new user focus, interviews to redefine the problem space, and a redesign of the information architecture to simplify the application overall.
Project Goals
The goal was to identify and prioritize areas of income generation for the application while simplifying down the number of features and architecture.
My Role
Project Manager, and lead User Experience Designer, working with a full stack developer.
Conducted research, designed logos and branding, conducted usability tests, ideated user flows and information architecture, and created high-fidelity InVision prototypes.
Process
Conducting interviews to understand the problem • Synthesizing research • Validating and redefining the problem space • As-is & to-be journey mapping • Defining needs statements & system architecture • Sketching, high-fi prototyping & visual design • User and A/B testing
Deliverables
Interview & research synthesis • Wireframing • Data visualization • User Personas • Stakeholder alignment presentations • Visual designs • UI branding • Information architecture • Full application digital prototype
