In The Know Mobile Application
A social media mobile application for venues to promote their events
Dates: June 2018 - Present
Client: Personal Project
Role: Project Manager, UX Designer, UX Researcher
BACKGROUND
ITK is a social media nightlife application that allows users to follow their favorite venues and engage with their events.
MY ROLE
Project Manager, User Experience Researcher & Designer
Conducted research, designed logos and branding, wireframing, coordinating with visual designers, ideated user flows and information architecture.
PROJECT GOALS
The goal was to help venues to attract and invite more people to their events.
PROCESS
Conducting interviews to understand the problem • Synthesizing research • Validating and redefining the problem space • User journey mapping • Defining needs statements • Information architecture • Sketching • Low-fi prototyping • Branding & logos
DELIVERABLES
Interview & research synthesis • Wireframing & prototypes • Data visualization • Information Architecture • Wireframes • Branding & Logos • Prototyping
